Understanding Cross Cultural Management, 5e (eBook)

Understanding Cross Cultural Management, 5e (eBook)Overview: A unique perspective of classical and contemporary thinking of cultural management in one text. Understanding Cross Cultural Management, 5th edition, by Browaeys and Price, is the ideal learning resource for those studying relevant subjects, with its unique approach to key ideas and concepts in cross cultural management, from theory to practice. ISBN: 9781292461854 Edition: 5 Publisher: Pearson Format: Digital AU Course: BINT233

Utilizing five key principles

a team of accomplished financial practitioners and educators delivers the newest version of their highly anticipated text

Overview: For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture

Instructor resources for this title include: an Image Library

analysing your competitive situation

Written in an engaging and accessible style and designed to encourage students to think like an economist

Elevate your online presence and delve into key marketing channels with this acclaimed guide

ISBN: 9781526850492

drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank

captures the reality of today’s world

and with reservoirs becoming more complex

It starts by looking at the nature of retailing as an activity and then introduces retail marketing