Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Mad for Ads: How Advertising Gets (and Stays) in Our HeadsThis amusing and engaging behind the scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions. For children growing up in an advertising saturated world, here's an eye opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence

Have a go at producing your own self portrait

Young readers can discover what life is like for children all around the world as they explore everything from food to family

I'm thankful for the time it gives me to invent

All Sue wants is to make memories with her friends

A poetic and comforting story that explores emotional literacy and friendship

A celebration of a beloved folk artist

who tells the wind where to blow--knows your name and loves you oh so very much

Featuring Chase

"After her confrontation with Ikol

body structures

hope and the dreams that sustain us

Meet the expert builders and discover where they get their ideas from